“Design is not for philosophy it's for life.”
“The details are not the details. They make the design.”
“Do the work you want to see done.”
I am a creative strategist who believes that impactful and effective products and brands are built at the intersection of design, business and audience.
I have twenty plus years of award-winning results in Advertising, Interactive Design and Marketing spanning traditional Print Campaigns to Interactive Product Design.
“ Lee Ann possesses that rare blend of incredible creative talent, while being grounded in process and business priorities. She "gets it" incredibly well, and manages to deliver an ever increasing project load with a reduced budget. We partnered to develop a streamlined product packaging process, shrinking cycle time by 50%. A superior result on a lower budget. Doesn't get better than that! ”
-- Leila Pourshemi
-- COO in Training Pay Pal
"Lee Ann designed the logo, website, brand identity,
and even the menu format for the opening of Gather Restaurant, which went on to win awards from Esquire Magazine for Chef of the Year, from Food&Wine for Top 10 Dishes in the U.S., and many more. Lee Ann's impeccable taste, creativity, and presentation speaks for itself.
-- David Corson-Knowles
-- Director of Strategy Food Web
“Lee Ann has made every one of my projects a better user experience with her deep knowledge of user behavior and UX design. From a single web page to full web apps,
Lee Ann asks the right questions to understand the purpose of the user interface, and propose user-friendly, easy-to-develop, visually captivating experiences. ”
-- Iana Iasello
-- Sr. Director Media Products, Kontera
“Lee Ann has built a creative services group that not only produces fantastic product, but does so with near flawless execution. Lee Ann has pulled together a great team of designers and as importantly, has developed a process that produces results under great pressure, with short time windows, doing so with a steady hand, strong leadership,
and excellent collaboration with sales. "
-- Chris Maginn
-- Former VP Western Region Sales, Kontera
Interactive Advertorial for ipad "Tapestry" pulls in relevant beauty content and allows the user to interact with the Covergirl Celebrity looks and videos.
Digital Advertising Product & Campaign Design. Custom experiences take the publisher, viewer and brand into account. Creating strong engagement and awareness.
Pomme Cannelle Identity, Branding and Custom Wordpress E-Commerce for a Parisian Jewelry Site.
The LeapFrog Wishbook brought the new toys to life and created a shareable interactive catalog both online and off.
LeapFrog Stay Connected Brochure & Landing Page, launched the new LeapFrog Learning Path and was inserted in all toy packaging.
Levis multi-platform ad solutions informed and offered the viewer, collaboration notifications and tweets via Rolling Stone. Geo-location allowed you to know when the train was going to arrive at a station near you.
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Drop a line and say hi, or see more work.
It has been lovely meeting you.
Hope to see you again soon.
Lee Ann Weber -- Creative Direction -- Experience Design -- © WhiteshirtDesign 2014